Some people LOVE it and some people just HATE it. LOJEL’s vertical structure provides the company freedom to keep up with the changing times while continuously disrupting the travel industry, avoiding the pitfalls that many heritage luggage brands face today.Packing. The brand is currently sold in fifteen countries and four hundred and fifty points of sale through LOJEL’s physical stores and e-commerce platforms. Today, LOJEL’s offices span the globe-headquartered in the metropolitan hub of Hong Kong, with a creative design team in Vancouver, Canada. The team’s multinational perspective and deep love for the journey has set them apart from the beginning. The company has grown to include team members from around the world representing ten different nationalities – making LOJEL an authentically global brand. LOJEL aims to enrich all travelers’ busy lives by easing the journey through this vast world that we are all navigating together. We are all travelers in an increasingly interconnected landscape in search of moments and experiences that matter. With over thirty years of rigorous real-life testing, LOJEL remains dedicated to using the most durable materials available and introducing new functional features that make travel just a little bit easier. The brand’s manufacturing partners diligently maintain ethical standards and are pioneers of high-quality production.
LOJEL products are manufactured in ethical facilities that are widely accredited and certified non-toxic, and all luggage comes with a ten-year warranty. An honest, transparent conversation about the realities of travel and sustainable production practices embody Truth in Travel, and the core of the brand lies in Unwavering Respect – respect for the planet, local cultures, those who make LOJEL products and those who buy them. While many brands are quick to embrace the “dispose and replace” model, in order to speak to meaningful long-term consciousness, the design team is developing a system of modular, standardized parts that allow travelers to repair their own luggage easily and quickly, minimizing waste that ultimately ends up in a landfill. LOJEL has taken on a philosophy of Design for Repair – an ethos from ages past that is fully facing the future. The brand’s international customers and multi-cultural employees offer unique, Diverse Perspectives.
LOJEL believes in Attainable Luxury, giving travelers high-quality products that they can afford. He was looking for travel experiences where he could learn something new, which ultimately formed the foundation of LOJEL’s brand promise – Let Our Journeys Enrich Life. Chiang developed an international vision through his extensive travels, at one point gathering a staggering forty-three passport stamps in one hundred and eighty days. LOJEL was founded in Japan in 1989 by Chih Chang Chiang, who started in the luggage industry at the age of twenty-one with a simple sewing machine, making leather bags which he sold at markets. Thanks to an open line of communication with travelers using the products, LOJEL’s team understands what today’s travelers need and is able to adapt rapidly to the ever-evolving industry. Unlike other travel-ware brands, LOJEL conducts an honest and forthright conversation that addresses the reality of modern travel and offers an interactive platform for travelers to connect in a more meaningful way. LOJEL finds inspiration for all designs through a transparent, direct digital dialogue with travelers. The brand aims to enrich the lives of modern travelers by actively seeking solutions focused on the wayfarer’s journey and designing from the perspective of the traveler. LOJEL is a global brand for the global traveler that seamlessly blends innovation with design and exceptional craftsmanship.
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